Truck Wash Marketing Tips

Most Truck Wash Entrepreneurs know that a goodMake a deal with the truck stops in all directions to
location is the key to success. But it is only one of thepromote your truck wash with flyers in a nice little
keys and there are several doors to go thru.display on their counter and offer it as a coupon $5.00
Customer service, quality of wash and marketing mustoff to promote your business and get give drivers free
also be considered. So now that you have a worthysnacks and ask them to discuss the truck wash if
location for consideration, now what? Well I havethey like it on the C.B. while driving away.
some thoughts on the matter.Also contact the trucking lines which use that short cut
Having been in the fleet cleaning business for 28 years;to haul and get the names of the dispatchers and talk
I would recommend personal sales calls to all the localwith them about "speed of wash" and prices to
agricultural fleets and petroleum fleets near the truckcompete. This is doable with a little grass roots industry
wash too. Also make personal visits to all the trucksavvy. You can make this happen, you will need to be
dealers, fleet sales departments, ask for their businesssmart about it of course and also consider washing
but more importantly all their referrals, as a good fleetHorse Trailers and Livestock trailers also.
truck dealer will have over 500 clients or more withThink about every possible thing you can wash, do not
potentially 1000s and 1000s of trucks you see?limit your self to only trucks, remember there are
If you got slow you could promote quick hand carschool buses, tour buses, NASCAR, larger city vehicles
washes in the second bay and also lots of motorand larger vehicles which may not be able to go thru
homes, which may pass thru and visit all the storagethe local car wash. So consider doing a little networking
yards and give them coupons to mail out in theirin that regard too. Think outside the box if you choose
invoices to their customers too as a bonus, it makesto take this risk.
them look good and could bring you business too.