"Feel the Food" Before Starting a Mobile Concession Business

If you are considering starting a mobile concessionsimple deal to hand over a burger in a bun, take the
stand selling burgers, hotdogs and philly sandwiches bymoney, give change and smile at the next customer in
the truck load, the first thing to seriously consider is notthe line, but do you want to offer something more for
your budget, not the trailer and not the hours you willyour customers, such as a place to sit down and take
be working.some time while they eat? Just because this is a
The first thing to consider is the food you will be selling.concession operation does not mean you have to
Everything else flows from the food, so make sureditch adding value for customers, or employing
you "feel the food" before making a business orstrategies to help differentiate you from the rest of the
emotional decision on everything else.competition.
The major investment is obviously in the concessionYou also need to consider the volume of food sales
trailer, but the type of food you will be selling willyou are going to be moving; this will affect how many
govern the type of trailer you are going to need. Thepeople you are going to need inside the concession
first thing to do is to research which types of trailertrailer to assist with food prep and sales, and this in
are most used for selling the food you will be dealing inturn will affect the actual total storage, prep and selling
- this will serve to narrow down the list of concessionspace you are going to need in the trailer itself. Too
trailers to something that is manageable for you tosmall - you will lose sales and valuable business; too
realistically research in depth and contrast andlarge and you waste valuable investment.
compare.Consider how you will prepare the food and the
The type of food you will be offering will also lead youtimescales involved, between acquiring the basic
to consider your storage and refrigerationingredients for your food offering, and time to selling it.
requirements. If you are selling ice cream or frozenParticularly, will you be able to prep and store food
yogurts, you are going to need a lot of refrigerationoff-site, or do you need to do this in the concession
capacity, but a lot less will be needed if you are sellingtrailer? The more reliance you place on the concession
burgers all day.trailer, the greater the need for a good layout, more
How much actual cooking will be required - if you arestorage, more prep space and more refrigeration.
grilling hotdogs there and then, you may want extra grillIt doesn't matter what the food offering is - the very
space, but if you are making up subs, do you reallyfirst step in choosing the right concession trailer for
need any grilling space at all - you may want extrayour business is to think about the food you are
food prep space instead.dealing with.
One question is how the food will be served; it's a