Geely And Then Coded By The Acquisition Of "all" Strategy To Enter The Private Car Market

Although the acquisition of Volvo's not the eventual    Auto analyst Jia Xinguang that the acquisition
signing of the agreement, but lucky the past two daysof the reputation of Geely cars, certainly not Mr. Li
compounded by a new "buy" action by the industry'smomentary whim, but rather an auspicious direction for
attention. Reporter yesterday from Geely learn thatfuture development is to build a comprehensive and
tomorrow will be the Geely Automobile Co., Ltd. incomplete "touch wood" Automotive Group as part of
Hangzhou, Yu signed an agreement to acquire 100%the system. "Private cars and cars are not very
of assets in the reputation of cars. This has beendifferent in many ways, the basic part of 'interlaced',
interpreted as auspicious the industry into the area ofsuch as user groups, the car is a consumer-oriented,
Special Purpose Vehicle movements have alsowhile the commercial-oriented operators. Therefore,
caused Mr. Li to create "touch wood" the entirethe development of special vehicle auspicious, but also
product line strategy to go further.need to have a professional team. "Jia Xinguang that
    Reputation in the field of cars in the domesticdomestic private car industry is still in the development
private car at the leading position, car sales networksstage, which is auspicious chose to enter one of the
throughout the country. However, the relevant personreasons.
in charge told reporters Geely, Geely Automobile    In addition, the acquisition of reputation can also
reputation acquisition the main purpose is not to theirbe seen as Geely Automobile acquisition of the
brands, channels and products, but hope that throughinternational top brands of Volvo, to supply an
this acquisition, the use of a vehicle's existing factory inalternative avenue for the development of high-end
reputation, facilities, technology, research andtechnology. In China, private enterprises mostly in the
development and Geely's own high-end manufacturerslow-end car market as the entry point, while the
are passenger cars, commercial vehicles and modifiedreputation of cars to go is "top business" line of the
cars, to speed up the pace into the private car marketrepairer. In 2004, the reputation of Mercedes-Benz
to enrich and extend Geely's product line.cars and official co-operation to become Daimler -
    In fact, the commercial vehicle to promoteChrysler authorized only modification in the region of
research and development projects already in Geely'sproduction enterprises, and officially launched in 2005
overall planning. According to the responsible personbased on the Mercedes-Benz Sprinter and Vito
said that Geely's R & D team already has beguncommercial vehicle basis for the high conversion End
doing MPV and other commercial vehicles, but the Rcommercial vehicle series.
& D at the same time, Geely has also been    In addition to special purpose vehicles to enter
dedicated to find a more suitable vehicle products,the market, Geely Automobile reputation of the
specialized production base. "In terms of reputation in allacquisition have yet another dimension, that is, to build a
aspects of car exactly in line with Geely needs."new technology center. This reporter learned that, in
    Right now the rapid development of China'sthe Geely signed with the reputation of car the same
automobile market, while the private car market spaceday, will also hold another ceremony is officially settled
for development is relatively larger cars. Relatedin Hangzhou Geely Linjiang industrial park. Geely
survey shows that in recent years, China's commercialrelevant person in charge told reporters after the
vehicle market every year dedicated more than 25%Geely settled in the industrial park, will be the reputation
growth rate of the year, the market demand will reachof asset-based, construction Geely Automobile
70 million units. Contrast to the huge market demandTechnology Center, Technology Center will be Geely
and future potential, the current domestic productionAutomobile Geely technology system to create the
capacity of only 30 a year Special Purpose Vehiclecore of National Cheng Kung University, while
million. While many automobile manufacturers in Chinainteraction with the coastal Geely Automobile
have worked hard in the private car industry for manyResearch Institute .
years, but compared with the international community    However, the foreign acquisition of Volvo, the
already more than 7000 kinds of products, our countrydomestic has also established Research Institute and
only more than 1000 kinds of product variety, no doubtthe base, Geely, is there any spare capacity in the
also exposes how much of this gap. In addition,capital won the reputation of the car to become the
compared with the highly competitive car market,focus of the parties to guess.
special-purpose vehicle profit more objective.