| During your auto sales training, you have been taught | | | | have already looked elsewhere and did not find what |
| how to get the customer in, demonstrate the features, | | | | they wanted. Take pride in your dealership and make |
| and agree on a price. A few things you haven't been | | | | them feel as though you are all a family here and they |
| taught is what the customer really wants to know; is | | | | would be a part of that family. Use your customer |
| this the right car, does it have the right features I need, | | | | service techniques to ensure them that your dealership |
| is this the best price, am I on the right lot and is this | | | | is the top of the line in car sales and service. Convince |
| really the right time to buy? These are all important | | | | them that they not will get a better deal anywhere |
| questions to the customer and you are the one who | | | | else in town. |
| must answer them. | | | | Automotive Sales Training Teaches you the Price is |
| Convince them it is the Right Car | | | | Right |
| Some customers want to be reassured that they | | | | Most people enter a car lot knowing how much they |
| have chosen the right car for them. If you talk to them | | | | want to spend and head straight for the cars in their |
| and find out what the car will be used for, you can | | | | price range. This makes your job easier because they |
| answer that question for them, reassuring them they | | | | already know what to expect when it comes to price. |
| have made the right choice. Another model with fewer | | | | If they have confidence in the dealership, they will not |
| features could leave them in need and their first choice | | | | even consider the price being a problem, after all they |
| was the right one. | | | | came to you. |
| Car Salesman Tip - the Features are Important | | | | Is the Time Right for Their Purchase |
| Most customers view the features as very important. | | | | In the economic downturn, many people are |
| They want to make sure they are not paying for | | | | concerned this may not be a good time to make a |
| features they don't need. This means the better the | | | | major purchase. You must convince them that it is the |
| features, the more you have to convince them they | | | | perfect time that interest rates are low, prices are low |
| need them. For instance automatic seat adjustments - | | | | and create an urgency that makes them act on that |
| you need to convince them that instead of having to | | | | purchase. |
| readjust the driver's seat after someone else has | | | | Atten: Car salespeople. Mak has many more tips and |
| driven the car, the seat automatically senses your | | | | strategies. Get his free 5 part mini e-course on |
| settings and adjusts before you even start the engine. | | | | automotive sales training. It's a must have car sales |
| Convince them they came to the Right Dealership | | | | training course to help you sell more vehicle in the car |
| When a customer walks on your lot, chances are they | | | | business. |